Friction is invisible — until it isn’t.
Conversion doesn’t depend on how many features your product has — it depends on how users feel while using it. The tiniest friction in your UX can quietly drain performance. And the worst part? You often don’t even notice it until it’s too late.
We’ve seen it too many times
Startups come to us with strong products, clear value props, and good traffic — but low conversion.
What’s the issue?
It’s not always the product. It’s usually the UX.
Let’s go over common design mistakes that quietly kill conversion — and what to do instead.
Too many choices, too little clarity
“If you confuse them, you lose them.” – Donald Miller
If your homepage gives users 10 options, they’ll choose none. Flooding users with CTAs, features, or links leads to decision fatigue.
✅ Fix: Have one primary action per screen. Guide the eye. Remove distractions. Let secondary actions take a back seat.
Unclear or generic CTAs
“Learn more” or “Click here” doesn’t tell the user what they’re getting. Every click requires effort — make it worth it.
✅ Fix: Write action-based, benefit-driven CTAs.
Instead of: “Submit” → try “Get your free report”
Instead of: “Start” → try “Start your 14-day trial”
Dead ends with no next step
Many pages (like blog posts or pricing pages) often end with… nothing. The user reaches a dead end, loses momentum, and leaves.
✅ Fix: Every page should have a “what’s next?” moment.
Suggest relevant actions, related content, or start a guided flow.
Forms that feel like paperwork
Long forms, unclear labels, or no error handling make users bounce. Even if they want to sign up.
✅ Fix: Keep forms minimal. Use smart defaults. Show error states in real time. And don’t ask for info you don’t absolutely need.
No feedback after interaction
Tapping a button and nothing happens? Did it work? Is it loading? This UX void makes users feel lost and unsure.
✅ Fix: Use microinteractions — subtle animations, loading indicators, or confirmation messages — to reassure users they’re on track.
“Good UX is like good service. You barely notice it, but you always come back.” – Anonymous
Assuming users already understand your product
You’ve worked on your product for months. Users just landed here 10 seconds ago. Meet them where they are, not where you are.
✅ Fix: Make sure your value proposition is front and center. Use plain language. Use onboarding or tooltips if needed — but sparingly.
Key takeaways
Conversion is emotional. People don’t act because your UI looks great — they act because it feels easy to do so.
Here’s what helps:
• One clear CTA per page
• Descriptive, benefit-driven button labels
• Always offer a next step — don’t dead-end
• Make forms feel effortless
• Give instant feedback for every interaction
• Don’t assume user knowledge — guide them
These aren’t huge redesigns — they’re small shifts with big impact.
Why good UX is your best growth lever
You don’t always need more traffic — you need more momentum once users land on your site.
A well-designed flow can double your conversions without touching your marketing budget.
And if you’re still guessing why users aren’t converting?
That’s where we come in.
Let’s fix what’s slowing you down
At Tvorba Design Studio, we help startups and growing teams audit their UX, spot friction, and redesign with purpose.
No overhauls, no fluff — just clear, user-first design that moves your product forward.
👉 Ready to make your UX work harder? Let’s talk
